A new media strategy company that believes in “audience above all” needed a corporate identity to convey their beliefs as well as their services

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The logotype represents the everyman by using a combination of hand-generated type along with a classic serif font 

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The logo mark comprises of a man with a speech bubble for a head, clearly depicting Hoi Polloi as a communications company 

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An adaptable pattern coupled with an extensive color palette, ensure there are endless possibilities for every element needed

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work@aliciavanzyl.co