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Hoi Polloi

Corporate Identity Design

A new media strategy company that believes in “audience above all” needed a corporate identity to convey their beliefs as well as their services.


The logo type represents the everyman by using a combination of hand generated type and a classic serif. The icon comprises of a man with a speech bubble for a head, depicting Hoi Polloi as a communications company.

Hoi Polloi believes in “audience above all”.