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Jacaranda FM

Corporate Identity Design

This local radio station had an old and stale image which needed to be re-imagined. The old purple was “naff” and the logo was based on a frequency similar to that of a competing radio station who had won the recognition battle. A change was needed.

I revamped the old purple and added yellow (for the city of gold) as well as pink and blue (representing the guy / girl next door). The icon is a plectrum, turned on it’s side to represent a play button, but also a more playful attitude.

The new identity translated well across a wide platform of elements, ranging from stationery, pull up banners and fence wraps to t-shirts and vehicle wraps like that of the broadcast unit.

Jacaranda FM is South Africa’s largest independent radio station.