South Africa's largest independant radio station had an old and stale image which needed re-imagining. The old purple was "naff" and the logo was based on a frequency similar to that of a competing radio station who had won the recognition battle. A change was needed

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I revamped the old purple and added yellow (for the city of gold) as well as pink and blue (representing the guy/girl next door). The icon is a plectrum, turned on it's side to depict a play button, but also a more playful attitude

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As Jacaranda fm participates in many projects and host a variety of events, I made the logo modular. Maintaining the shape of the logo mark, but allowing the background to be changed creates brand recognition across the entire range

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The new identity translated well across a wide platform of elements ranging from station, pull up banners and fence wraps to t-shirts and vehicle wraps like that of the broadcast unit

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