Typography & Animation for Instagram Stories
South African Instagram users
Early in 2018, Giphy contacted me to make me an official Giphy Artist. One of the perks of this was that I could create stickers for Instagram Stories. I was excited about this new opportunity but didn't really know what to do with it because I hadn't really made many stories with Instagram yet.
As I started using Instagram Stories more and more, I realised that it had no South African flavour to it.
Lekker slang brings a South African voice to Instagram stories.
Because of this lack of choice, local users would rather type what they were feeling than depict it in sticker form.
I started asking people on Instagram to let me know what slang they'd like to see in their stories and the rest is history.