YaYa is a new kinda toy subscription company that delivers a package tailored for your child to your doorstep and then collects it again when your child's development surpasses that toy's stage

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The logo is made out of basic shapes and bright colours, representing the kinds of toys young children use to develop

These shapes are then used throughout the rest of the site to create icons that are informative but fun and colourful, appealing to children and parents alike

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The shapes can also make up a variety of patterns that can be used across everything from the website to merchandise and even packaging

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